Skip has launched a new limited edition pack called “Fabulous Edition” this past May, and in celebration of the new pack and Skip’s love for clothes they will be introducing a really exciting campaign over the next three months called #MyFabulous.
SA’s diversity is what makes us special. Each city in South Africa follows its own style rules and has a unique brand of fabulous. The new Fabulous edition represents the style diversity in South Africa.
Skip will partner with a designer from each city, and by collaborating with fashion lovers through social media, the designers interpret their city’s style into three unique consumer-inspired design labels: #MyFabulousCPT, #MyFabulousDBN, and #MyFabulousJHB, fashion ranges that truly reflect the unique styles of South African women. The actual collection’s will be revealed at the 2015 Skip Fashion Exchange.
#MyFabulous Campaign Phases:
Kicks off in June with fashion Designers Sibu Msimang (@SibuMsimang), Rich Mnisi (@Rich_Mnisi) and Jenevieve Lyons (@Jenevieve_Lyons) who will start gathering inspiration via instagram to create 10 complete looks inspired by the unique styles of the three major cities of South Africa – with help from you.
The inspiration for the ranges gathered during the month will come directly from the fabulous women living in Durban, Johannesburg and Cape Town. By using each city’s hashtag – #MyFabulousDBN, #MyFabulousJHB and #MyFabulousCPT – and taking part in @SkipSouthAfrica’s Instawalks and weekly Instagram Challenges, you’ll be giving the designers the inspiration they need to create their collections.
You can inspire your city’s fabulous collection by participating in countrywide Instawalks hosted by Skip.
Dates for the Instawalks are as follows – since the #MyFabulousDBN took place this past weekend. I’ll be providing you with dates for JHB and Cape Town.
Johannesburg (6 June 2015) – Meeting in Braamfontein outside Daleahs at 10h00.
Cape Town (13 June 2015) – Meeting outside of the Aquarium at the V&A Waterfront at 10h30.
Follow @SkipSouthAfrica for more details.
Every week in June, Skip will also post Instagram Challenges on its account (@SkipSouthAfrica) asking for your interpretation of the colours, textures, shapes and other themes that define your favourite city’s look.
For regular updates on the inspiration coming through, follow @SkipSouthAfrica and check in with @SibuMsimang, @Rich_Mnisi, and @Jenevieve_Lyons on Instagram. Skip’s Facebook page and Twitter accounts will also be posting updates.
In July, we’ll see the designers start producing their respective ranges based on your images on Instagram. They’ll be translating your photographs into garments, and documenting their design process on their Instagram profiles.
The culmination of all your hard work – The #MyFabulous ranges will be revealed on 13 August, 2015, at the Skip Fashion Exchange event in Johannesburg. You’ll be able to watch the show live on instagram, and see how the designers have incorporated your images into wearable fashion. You’ll also stand a chance to win your respective city’s collection to the value of R50 000.
I’ll definitely be documenting every phase of this awesome campaign right here on Newhipster; so keep a lookout for some Newhipsterstyle content surronding the campaign. You can also check in with me for regular updates on my social media channels.