JTOne – fresh, flirty and forever young.
I was recently given the opportunity to fly down to Durban courtsey of Woolworths to attend the launch of the first standalone JTOne store at Musgrave Mall. I have always been a fan of the Woolworths JTOne brand for its bright, fun, fashionable, sexy lingerie not to mention their amazing quality sleepwear, So I was really excited to have first-hand experience of their new range as well as their in-store experience.
JTOne – Woolworths’ fresh, flirty and forever young brand – has launched two standalone stores that exude sexy energy. Kwazulu Natal’s female shoppers will be the first to experience the brand’s exciting new offering, with the first two stores opening in La Lucia Mall and Musgrave Mall.
This season’s lines feature Summer 2014’s hottest street style trends. Playful, versatile tribal prints feature on leggings and lingerie, which can be combined with fine knit tees and bright bras for a laid back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women on any budget to mix and match their look to be bright, sporty, or girly.
In the spirit of a laid-back summer, JTOne will also be launching a range of slip slops and loungewear with a surf influence. The lines follow the latest seasonal trends without compromising on quality. Each item – from the lingerie to the loungewear – is designed to Woolworths’ customary high standards, using the finest fabric and craftsmanship.
Thank you to Woolworths for an amazing trip and the opportunity to play with a variety of looks in a fun, exciting new store.