IMG_5784Global retail brand Cotton On’s footwear and accessories brand Rubi has opened its first two standalone stores in Johannesburg. One at The Glen Shopping Centre and one at Centurion Mall, which launched this past Saturday. 

The Rubi by Cotton On concept stores feature a clean aesthetic with washed timber floors, exposed white bricks and studio-style lighting. I have yet to check out the stores but, as soon as I do, I’ll definitely share my experience with you. If any of you have checked out the stores, please share your experience in the comment section below. I would really love to read all about it. 

“We are thrilled at how well South African consumers have responded to Rubi, the opening of our first standalone stores is a direct response to strong customer demand in the region,” said Rubi General Manager David Keay.

 To welcome and celebrate the arrival of the Rubi by Cotton On brand to our awesome city, I’ve teamed up with the brand to show how I live #LifeWithRubi #JoziStyleIMG_5738Look 1:

Start my day off at the gym, wearing my white Jazzy Sliders and Hung up backpack. IMG_5743Look 2:

Relaxed and chic at brunch, wearing my Cooper Espadrilles and Holiday Tote.IMG_5853IMG_5800Look 3:

Coffee pit stop and meeting with my Doll at my favourite coffee shop. Wearing my Jazzy Sliders for casual yet chic look. IMG_6027Loving my grey Woven Fedora, perfect protection against the crazy heat we’ve been having lately.IMG_6092Look 4:

Comfort is key for a quick shopping and sourcing trip to the Mall. Wearing the Jodi Low Rise Sneaker for that sports luxe, street-chic, classic white sneaker look. IMG_5936IMG_5900IMG_6020Look 5:

All black look with a pop of colour for a quick meeting down town. IMG_6128IMG_6181Quick lipstick and nail touch-up before I head in. Wearing Rubi Melon Orange lipstick and Rubi Nectarine nail varnish. IMG_6205IMG_6212Look 6:

A classic all white ensemble for a night on the town, paired with my chic Tequila Stilettos. 
IMG_4891Keep a look out for the full post on this look coming soon IMG_5720Rings – Rubi by Cotton On


Hello there, my name is Crystal Kasper, My definition of a New Hipster is one who embraces the life, love, and happiness that fashion brings with a modern twist!!

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