IMG_1600LEGIT has done it again by announcing a brand new Summer Ambassador, the incredible, versatile and undeniably sexy Lalla Hirayama. The multi-talented beauty follows in the footsteps of some very strong, stylish women, but is more than up for the honour of hosting her own range.

LEGIT x Lalla is the next chapter in the ground-breaking series of original fashion projects that have seen the brand investing in young, on-trend and aspirational female ambassadors and giving them the opportunity to showcase their talent on a national level.

The range, which fuses a multi-cultural global vision with the wonderfully bold vibrant world of pop art inspired by Lalla’s love for both music and fashion is in stores now.

Lalla is understandably excited: “This is a dream come true. I’ve always loved what LEGIT offers young South African girls, and to be chosen to share my style on this kind of platform is just incredible. I’m still pinching myself”.

Lalla chose to pair some of her favourite music to her signature looks from the Lalla x LEGIT collection.

“Each track has been chosen as it represents some part of the multi-faceted me: somewhat sexy, a little naughty, dramatic, energetic, refined and more. Which one are you?”

IMG_1600Look 1: Ariana Grande – Problem

“You might have 99 problems, but this stunning two-piece ain’t one of them”

IMG_1603Look 2: Beyoncé’ – Single Ladies

Fabulous and fearless. The perfect accessory for this little black dress is a killer attitude”

IMG_1599Look 3: Iggy Azalea – Fancy

“First things first, this outfit is the realist”

IMG_1601Look 4: Lil Mama – Lip Gloss

“With this trendy look, jeans and a t-shirt are anything but basic.”

IMG_1604Look 5: Christina Milian – AM to PM

“The perfect outfit to keep you styling all day and all night”

IMG_1602Look 6: Katy Perry – California Girls

“Fine, fresh, fierce – this dress has it on lock”

 Look 1, 2 and 3 are undoubtedly my favourite looks and best represent my style. Which one is your favourite? Share your favourite look on Instagram and Twitter and don’t forget to tag @Newhipsterstyle and @LoveitLegit and use the #LallaxLegit



Hello there, my name is Crystal Kasper, My definition of a New Hipster is one who embraces the life, love, and happiness that fashion brings with a modern twist!!

One Comment on “LEGIT x Lalla Summer 2014 Collection

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